Nintendo Stock Surges Amid Price Adjustments for Switch Consoles
Nintendo's American depositary receipts (NTDOY) climbed 7.1% in early trading Monday following the company's announcement of impending price increases for its Switch console lineup. The adjustments, effective August 2025, come as a direct response to U.S. tariff policies on Japanese imports.
The OLED Model will see a 14% hike to $399.99, while the standard Switch and Lite versions increase by 13% and 15% respectively. Notably, software prices for both current and next-generation Switch titles remain unchanged—for now. Market analysts view this as a defensive MOVE against margin compression from trade policy rather than organic demand growth.